Visitors step into the “elevator” in groups of 10 to 15, guided by two hosts dressed as members of one of the show’s clans, all with the mission of rescuing characters trapped in a maximum-security prison.
The elevator begins in the show’s main city and makes its way through the suburbs. Along the journey, there are plenty of sound Easter eggs—like Jinx’s laughs, a song from the series playing in the distance, and even Heimerdinger singing and playing the banjo.
When they reach the prison, which should be packed with people, it’s oddly silent—until a monster appears. In the show’s universe, this monster, Warwick, attacks anyone who smells blood.
Just before the final attack, one of the guides cuts her hand, causing the monster to attack them, while the other guide frantically tries to pull the lever and get the elevator moving again.
The guide closes the elevator door just in time, causing Warwick to tear at the doors with his claws before climbing onto the roof. There, he pounds on the elevator, hitting and striking it until he eventually gives up as the elevator continues on its way.
All the characters mentioned (Jinx, Heimerdinger, and Warwick) are from the series, which helps make the experience even more immersive.

Production: Riot Games Brazil
Agency: TM1
Video Production: Elton Felix, Filipe Ferrarezi

Audio Credits:
Sound Design: Glauber Coelho, Danilo Battistini
Field Recording: Alan Zilli
Field Recording Assistant: Murilo Augusto Bortolo
Research and Pre-Production: Glauber Coelho, Samuel Ferrari
Immersive mix: Maurício Gargel, Glauber Coelho
Executive Producer: Samuel Ferrari
Audio Post-Production Supervisor: Samuel Ferrari
Audio Post-Production House: mdois Studios

Making of Credits:
Direction and Editing: Tiago Jardim
Mixing: Glauber Coelho
Music: Stray Kids, Young Miko, Tom Morello – “Come Play”